Our Story


At Living iQ, our story starts in Kansas City. It includes Midwestern roots, an entrepreneurial spirit, and a commitment to high-quality home products featuring the characters kids love.

Focused on safety, comfort, responsibly-sourced materials and epic partnerships, we make products that enhance family life for years to come.

Living iQ is a wholly-owned subsidiary of Novation iQ, a leader in breakthrough materials and manufacturing techniques for industrial and consumer goods. We also have a division called Floatation iQ, which makes premium products for weekends on the water.